The role of strategic marketing in enhancing sustainable competitiveness in the marketing place: a case of selected branches of national bank, Nairobi, Kenya

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Bibliographic Details
Main Author:	Odhiambo, Alex Otieno
Format:	Book
Language:	English
Published:	Nairobi Daystar University 2017
Subjects:	Market competitiveness--Banks > Kenya Competition --strategic markets---Banks > Kenya
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100		\|a Odhiambo, Alex Otieno \|9 738
245		\|a The role of strategic marketing in enhancing sustainable competitiveness in the marketing place: \|b a case of selected branches of national bank, Nairobi, Kenya \|c Alex Otieno Adhiambo
260		\|a Nairobi \|b Daystar University \|c 2017
300		\|a xi, 95 p.
504		\|a Includes bibliographical references
650		\|a Market competitiveness--Banks \|z Kenya \|9 802
650		\|a Competition --strategic markets---Banks \|z Kenya \|9 803
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