Competitive strategies adopted by banks in response to changes in the banking industry : a case of Diamond Trust Bank

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Bibliographic Details
Main Author: Mwangi, Regina Wanjiku
Format: Book
Language:English
Published: Nairobi : Daystar University 2017.
Subjects:
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500 |a A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management. 
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