Designing and conducting survey research : a comprehensive guide /
"This book is a comprehensive, practical guide to conducting survey research. The book covers all major components of the method, including construction of the instrument, administration of the process, and analysis and reporting of results. The authors de-mystify statistics and enable readers...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
San Francisco, CA
Jossey-Bass
2014
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| Edition: | 4th ed. |
| Subjects: | |
| Online Access: | Cover image |
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| Summary: | "This book is a comprehensive, practical guide to conducting survey research. The book covers all major components of the method, including construction of the instrument, administration of the process, and analysis and reporting of results. The authors de-mystify statistics and enable readers to conduct a sample survey research project from initial conception of the research focus to the preparation of the final report, including basic statistical analysis of the data"-- |
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| Physical Description: | xvii, 332 p. : ill. ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 321-323) and index. |
| ISBN: | 9781118767030 |