Managing the president's message : the White House communications operation /
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Baltimore :
Johns Hopkins University Press,
2007.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Creating an effective communications operation
- The communications operation of President Bill Clinton
- The communications operations of President George W. Bush
- White House communications advisers
- The press secretary to the President
- The gaggle and the daily briefing
- Presidential press conferences
- Managing the message.