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Managing the president's message : the White House communications operation /

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Autor principal: Kumar, Martha Joynt (Author)
Formato: Recurso Electrónico livro electrónico
Idioma:inglês
Publicado em: Baltimore : Johns Hopkins University Press, 2007.
Assuntos:
Government and the press > United States.
Press and politics > United States.
Presidents > Press coverage > United States.
Communication > Political aspects > United States.
Electronic books.
Acesso em linha:An electronic book accessible through the World Wide Web; click to view
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Sumário:
  • Creating an effective communications operation
  • The communications operation of President Bill Clinton
  • The communications operations of President George W. Bush
  • White House communications advisers
  • The press secretary to the President
  • The gaggle and the daily briefing
  • Presidential press conferences
  • Managing the message.

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