Predictive marketing : easy ways every marketer can use customer analytics and big data /
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| Main Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
2015.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Item Description: | Includes index. |
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| Physical Description: | 1 online resource (271 pages) |
| ISBN: | 9781119037323 (e-book) |