Cross-cultural and cross-national consumer research : psychology, behavior, and beyond /

Cross-cultural and cross-national consumer research : psychology, behavior, and beyond /

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Bibliographic Details
Other Authors: Michaelidou, Nina (Editor)
Format: Electronic eBook
Language:English
Published: [Bradford, England] : Emerald, 2015.
Series:International Marketing Review, Volume 32, Number 3/4
Subjects:
Consumers.
Consumption (Economics) > Mathematical models.
Marketing.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:1 online resource (215 pages) : illustrations, tables.
Bibliography:Incluces bibliographical references at the end of each chapters.
ISBN:9781785602436 (e-book)
ISSN:0265-1335 ;
0265-1335

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