Marketing analytics : a practical guide to real marketing science /
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London, England ; Philadelphia, Pennsylvania ; New Delhi, India :
Kogan Page,
2015.
|
| Series: | Marketing Science Series
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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MARC
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| 020 | |z 9780749474171 | ||
| 020 | |a 9780749474188 (e-book) | ||
| 035 | |a (CaPaEBR)ebr11061312 | ||
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| 050 | 1 | 4 | |a HF5415.2 |b .G754 2015eb |
| 082 | 0 | 4 | |a 658.8/3 |2 23 |
| 100 | 1 | |a Grigsby, Mike, |e author. | |
| 245 | 1 | 0 | |a Marketing analytics : |b a practical guide to real marketing science / |c Mike Grigsby. |
| 264 | 1 | |a London, England ; |a Philadelphia, Pennsylvania ; |a New Delhi, India : |b Kogan Page, |c 2015. | |
| 264 | 4 | |c ©2015 | |
| 300 | |a 1 online resource (248 pages) : |b illustrations, tables, graphs. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 0 | |a Marketing Science Series | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Marketing. | |
| 655 | 0 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Grigsby, Mike. |t Marketing analytics : a practical guide to real marketing science. |d London, England ; Philadelphia, Pennsylvania ; New Delhi, India, c2015 |h xvi, 232 pages |k Marketing Science Series |z 9780749474171 |w 2015016002 |
| 797 | 2 | |a ebrary. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=11061312 |z An electronic book accessible through the World Wide Web; click to view |
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| 942 | 0 | 0 | |c EB |
| 999 | |c 183154 |d 183154 | ||