Youthnation : building remarkable brands in a youth-driven culture /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
2015.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002065928.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 150508t20152015njua o 001 0 eng d | ||
| 020 | |z 9781118981146 | ||
| 020 | |a 9781118982525 (e-book) | ||
| 020 | |z 9781118982532 (ePub) | ||
| 035 | |a (CaPaEBR)ebr11043800 | ||
| 040 | |a CaPaEBR |b eng |e rda |e pn |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.332.Y66 |b .B758 2015eb |
| 082 | 0 | 4 | |a 658.8343 |2 23 |
| 100 | 1 | |a Britton, Matthew, |e author. | |
| 245 | 1 | 0 | |a Youthnation : |b building remarkable brands in a youth-driven culture / |c Matthew Britton ; foreword by Antonio Lucio. |
| 264 | 1 | |a Hoboken, New Jersey : |b Wiley, |c 2015. | |
| 264 | 4 | |c ©2015 | |
| 300 | |a 1 online resource (321 pages) : |b illustrations | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | |a Description based on online resource; title from PDF title page (ebrary, viewed May 8, 2015). | ||
| 590 | |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Young adult consumers. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Target marketing. | |
| 650 | 0 | |a Young adults |x Attitudes. | |
| 650 | 0 | |a Young adults |x Conduct of life. | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Lucio, Antonio, |e author of introduction, etc. | |
| 730 | 0 | |a Thomas books. | |
| 776 | 0 | 8 | |i Print version: |a Britton, Matthew. |t Youthnation : building remarkable brands in a youth-driven culture. |d Hoboken, New Jersey : Wiley, c2015 |h xxv, 292 pages |z 9781118981146 |
| 797 | 2 | |a ebrary. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=11043800 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 182216 |d 182216 | ||