Cultural DNA : the psychology of globalization /

"Develop a deeper cultural intelligence to thrive in a globalized marketplaceCultural DNA is a manual for successful engagement with cultures around the world. Written by founder and chairman of a global business psychology consultancy, this book guides leaders through the essential globalization ma...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Bains, Gurnek (Awdur)
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: Hoboken : Wiley, [2015]
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
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MARC

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020 |z 9781118928912 (hardback : alk. paper) 
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100 1 |a Bains, Gurnek,  |e author. 
245 1 0 |a Cultural DNA :  |b the psychology of globalization /  |c Gurnek Bains. 
264 1 |a Hoboken :  |b Wiley,  |c [2015] 
264 4 |c ©2015 
300 |a 1 online resource (323 pages) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a Includes index. 
520 |a "Develop a deeper cultural intelligence to thrive in a globalized marketplaceCultural DNA is a manual for successful engagement with cultures around the world. Written by founder and chairman of a global business psychology consultancy, this book guides leaders through the essential globalization management soft skills required to remain relevant in an increasingly connected business world. Readers will learn about the psychological themes at play in the U.S., Latin America, Europe, China, India, The Middle East, and Sub-Saharan Africa, and study the quantitative analysis from an extensive database of leaders. Groundbreaking behavioral genetics research shows exactly how companies and leaders can excel, turning globalization into a major competitive advantage.Borders and boundaries are becoming increasingly irrelevant in business operations, and leaders are required to engage in other cultures more deeply than ever before. This global-cultural convergence has highlighted both similarities and deep-rooted differences, and it's up to the leaders involved in these exchanges to bridge the divide and pursue the goals that benefit both sides. Cultural DNA provides the information and insight that leads to these successes, helping readers to: Develop deeper empathy and respect for other cultures Appreciate difference and leverage it better for competitive advantage Anticipate cultural differences and solve issues before they arise Thoughtfully manage globalization-driven convergences to find a common ground Excel at managing globalization by applying cultural intelligence Successful leaders understand that in certain situations, it's the soft skills that matter most. Globalization demands that cultures learn to work within each other's needs and expectations, and the right mix of people skills, business acumen, and cultural awareness is key. For the global business leader, Cultural DNA is a handbook for successful exchange"--  |c Provided by publisher. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. 
650 0 |a Cultural intelligence. 
650 0 |a Leadership  |x Psychological aspects. 
650 0 |a Career development. 
650 0 |a Culture and globalization. 
655 0 |a Electronic books. 
776 0 8 |i Print version:  |a Bains, Gurnek.  |t Cultural DNA : the psychology of globalization.  |d Hoboken : Wiley, [2015]  |h xxxv, 284 pages  |z 9781118928912 
797 2 |a ebrary. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=11035232  |z An electronic book accessible through the World Wide Web; click to view 
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