Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business /
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
2015.
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| Series: | The New Rules Series
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Physical Description: | 1 online resource (241 pages) : illustrations (some color), photographs. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781118961650 (e-book) 9781118961667 (e-book) |