Branding for the public sector : creating, building and managing brands people will value /
"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector gro...
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| Hlavní autor: | |
|---|---|
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Chichester, West Sussex :
Wiley,
2015.
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| Témata: | |
| On-line přístup: | An electronic book accessible through the World Wide Web; click to view |
| Tagy: |
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Branding for the public sector : creating, building and managing brands people will value /
Vydáno 2015.
An electronic book accessible through the World Wide Web; click to view
Elektronický zdroj
E-kniha