Bringing strategy back : how strategic shock absorbers make planning relevant in a world of constant change /
"Executives talk about developing innovative new strategies. They go to conferences on change and hire consultants to manage strategic reinvention. In short, they equate great strategy with great performance. Yet, all too often, strategic change occurs in reaction mode. Sales are down and marke...
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| Κύριος συγγραφέας: | |
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| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
San Francisco :
Jossey-Bass,
[2015]
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| Σειρά: | Jossey-Bass business & management series.
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| Θέματα: | |
| Διαθέσιμο Online: | An electronic book accessible through the World Wide Web; click to view |
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Πίνακας περιεχομένων:
- Machine generated contents note: Foreword Vijay Govindarajan Introduction Chapter One: Strategic Shock Absorbers Chapter Two: Accuracy Chapter Three: Agility Chapter Four: Momentum Chapter Five: Foresight Chapter Six: Execution--The Strategic Shock Absorbers in Action Chapter Seven: Driven by Values--The Manager's GPS Chapter Eight: Management Innovation--Lessons from Fast-Moving Markets Notes The Author Index.