Right-time experiences : driving revenue with mobile and big data /

Right-time experiences : driving revenue with mobile and big data /

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Bibliographic Details
Main Author: Lopez, Maribel, 1968- (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2014.
Subjects:
Information technology > Management.
Technological innovations > Management.
Big data > Economic aspects.
Strategic planning.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Item Description:Includes index.
Physical Description:1 online resource (323 pages) : illustrations
ISBN:9781118942888 (e-book)
9781118942895 (e-book)

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