Managing corporate communications in the age of restructuring, crisis, and litigation : revisiting groupthink in the boardroom /

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Silver, David, 1954- (Dahkki)
Materiálatiipa: Elektrovnnalaš E-girji
Giella:eaŋgalasgiella
Almmustuhtton: Plantation, Florida : J. Ross Publishing, [2014]
Fáttát:
Liŋkkat:An electronic book accessible through the World Wide Web; click to view
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Sisdoallologahallan:
  • Managing reputation in distressed markets
  • Litigation and the court of public opinion
  • The BP disaster in the Gulf & rampant groupthink in the C-suite
  • Leading by example : Steve Jobs and effective corporate communication at work
  • The role of communication theories
  • The evolution of public relations into the PR-IR nexus
  • Anatomy of a crisis
  • The communications audit
  • Reeducating corporate America
  • Effective communication for litigation, mergers, and acquisitions
  • Conclusion.