The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /
Sparad:
Huvudupphovsman: | Lowenstein, Michael W., 1942- (Författare, medförfattare) |
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Materialtyp: | Elektronisk E-bok |
Språk: | engelska |
Publicerad: |
Milwaukee, Wisconsin :
ASQ Quality Press,
2011.
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Ämnen: | |
Länkar: | An electronic book accessible through the World Wide Web; click to view |
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