The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /

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Bibliografske podrobnosti
Glavni avtor: Lowenstein, Michael W., 1942- (Author)
Format: Elektronski eKnjiga
Jezik:angleščina
Izdano: Milwaukee, Wisconsin : ASQ Quality Press, 2011.
Teme:
Online dostop:An electronic book accessible through the World Wide Web; click to view
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