The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /
Guardado en:
Autor principal: | Lowenstein, Michael W., 1942- (Autor) |
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Formato: | Electrónico eBook |
Lenguaje: | inglés |
Publicado: |
Milwaukee, Wisconsin :
ASQ Quality Press,
2011.
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Materias: | |
Acceso en línea: | An electronic book accessible through the World Wide Web; click to view |
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