The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /
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Hovedforfatter: | Lowenstein, Michael W., 1942- (Author) |
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Format: | Electronisk eBog |
Sprog: | engelsk |
Udgivet: |
Milwaukee, Wisconsin :
ASQ Quality Press,
2011.
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Fag: | |
Online adgang: | An electronic book accessible through the World Wide Web; click to view |
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