The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /
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Hlavní autor: | Lowenstein, Michael W., 1942- (Autor) |
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Médium: | Elektronický zdroj E-kniha |
Jazyk: | angličtina |
Vydáno: |
Milwaukee, Wisconsin :
ASQ Quality Press,
2011.
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Témata: | |
On-line přístup: | An electronic book accessible through the World Wide Web; click to view |
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