The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /
Guardat en:
Autor principal: | Lowenstein, Michael W., 1942- (Autor) |
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Format: | Electrònic eBook |
Idioma: | anglès |
Publicat: |
Milwaukee, Wisconsin :
ASQ Quality Press,
2011.
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Matèries: | |
Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
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