Field guide to case study research in business-to -business marketing and purchasing /

Field guide to case study research in business-to -business marketing and purchasing /

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Bibliographic Details
Other Authors: Woodside, Arch G. (Editor), Pattinson, Hugh M. (Editor), Marshall, Roger (Editor), Behrens, Ronny (Contributor)
Format: Electronic eBook
Language:English
Published: Bingley, England : Edward Elgar, 2014.
Edition:First edition.
Series:Advances in business marketing & purchasing ; Volume 21.
Subjects:
Industrial marketing > Research.
Purchasing > Research.
Marketing research.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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