The marketing performance blueprint : strategies and technologies to build and measure business success /

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Bibliographic Details
Main Author: Roetzer, Paul, 1978- (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2014.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:1 online resource (254 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9781118883570 (e-book)