Web analytics strategies for information professionals : a LITA guide /

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Bibliographic Details
Main Author: Farney, Tabatha
Corporate Author: Library and Information Technology Association (U.S.)
Other Authors: McHale, Nina
Format: Electronic eBook
Language:English
Published: Chicago : ALA TechSource, 2013.
Series:LITA guides.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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020 |a 9781555709549 (ebook) 
020 |z 9781555708979 
035 |a (CaPaEBR)ebr10788467 
035 |a (OCoLC)861692584 
040 |a CaPaEBR  |b eng  |e rda  |e pn  |c CaPaEBR 
050 1 4 |a Z674.75.W67  |b F37 2013eb 
082 0 4 |a 025.17/4  |2 23 
100 1 |a Farney, Tabatha. 
245 1 0 |a Web analytics strategies for information professionals :  |b a LITA guide /  |c Tabatha Farney and Nina McHale. 
264 1 |a Chicago :  |b ALA TechSource,  |c 2013. 
300 |a 1 online resource (236 pages) :  |b illustrations. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 1 |a LITA guide 
504 |a Includes bibliographical references and index. 
505 0 0 |t Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. 
650 0 |a Library statistics. 
650 0 |a Library Web sites  |x Management. 
650 0 |a Library Web sites  |x Statistical methods. 
650 0 |a Web usage mining. 
655 0 |a Electronic books. 
700 1 |a McHale, Nina. 
710 2 |a Library and Information Technology Association (U.S.) 
776 0 8 |i Print version:  |a Farney, Tabatha.  |t Web analytics strategies for information professionals.  |d Chicago : ALA TechSource, 2013.  |h x, 224 pages : illustrations ; 23 cm.  |k LITA guides  |z 9781555708979  |w (DLC) 2012044515 
797 2 |a ebrary. 
830 0 |a LITA guides. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10788467  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 165304  |d 165304