Big data marketing : engage your customers more effectively and drive value /

Big data marketing : engage your customers more effectively and drive value /

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Bibliographic Details
Main Author: Arthur, Lisa
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Subjects:
Marketing > Management.
Marketing > Data processing.
Marketing research > Statistical methods.
Internet marketing.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:1 online resource (208 pages) : color illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781118734056 (e-book)

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