Communicating projects : an end-to-end guide to planning, implementing and evaluating effective communication /
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| 主要作者: | |
|---|---|
| 格式: | 電子 電子書 |
| 語言: | 英语 |
| 出版: |
Farnham, Surrey :
Gower,
[2013]
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| 主題: | |
| 在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
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書本目錄:
- Laying the foundations
- Developing the strategy
- Who are our stakeholders?
- Creating great content
- Channel selection
- Planning
- Research and evaluation.