Communicating projects : an end-to-end guide to planning, implementing and evaluating effective communication /

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Dades bibliogràfiques
Autor principal: Pilkington, Ann
Format: Electrònic eBook
Idioma:anglès
Publicat: Farnham, Surrey : Gower, [2013]
Matèries:
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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Taula de continguts:
  • Laying the foundations
  • Developing the strategy
  • Who are our stakeholders?
  • Creating great content
  • Channel selection
  • Planning
  • Research and evaluation.