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Detalles Bibliográficos
Autores Corporativos: Chartered Institute of Public Relations, ebrary, Inc
Otros Autores: Brown, Rob, 1962 December 17-, Waddington, Stephen
Formato: Electrónico eBook
Lenguaje:inglés
Publicado: Chichester, West Sussex : John Wiley and Sons, Inc., 2013.
Materias:
Acceso en línea:An electronic book accessible through the World Wide Web; click to view
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Tabla de Contenidos:
  • pt. I. The future of public relations
  • pt. II. Audiences and online habits
  • pt. III. Conversations
  • pt. IV. New channels, new connections
  • pt. V. Professional practice
  • pt. VI. Business change and opportunities for the public relations industry
  • pt. VII. Future proofing the public relations industry.