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Dades bibliogràfiques
Autor corporatiu: Chartered Institute of Public Relations, ebrary, Inc
Altres autors: Brown, Rob, 1962 December 17-, Waddington, Stephen
Format: Electrònic eBook
Idioma:anglès
Publicat: Chichester, West Sussex : John Wiley and Sons, Inc., 2013.
Matèries:
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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Taula de continguts:
  • pt. I. The future of public relations
  • pt. II. Audiences and online habits
  • pt. III. Conversations
  • pt. IV. New channels, new connections
  • pt. V. Professional practice
  • pt. VI. Business change and opportunities for the public relations industry
  • pt. VII. Future proofing the public relations industry.