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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Awduron Corfforaethol: Chartered Institute of Public Relations, ebrary, Inc
Awduron Eraill: Brown, Rob, 1962 December 17-, Waddington, Stephen
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: Chichester, West Sussex : John Wiley and Sons, Inc., 2013.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • pt. I. The future of public relations
  • pt. II. Audiences and online habits
  • pt. III. Conversations
  • pt. IV. New channels, new connections
  • pt. V. Professional practice
  • pt. VI. Business change and opportunities for the public relations industry
  • pt. VII. Future proofing the public relations industry.