The passion conversation understanding, sparking, and sustaining word of mouth marketing /

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Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Phillips, Robbin
Format:	Electronic eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Subjects:	Word-of-mouth advertising. Business referrals. Marketing. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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