Literary advertising and the shaping of British romanticism

Literary advertising and the shaping of British romanticism

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Bibliographic Details
Main Author: Mason, Nicholas, 1970-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Baltimore : Johns Hopkins University Press, 2013.
Subjects:
Literature publishing > Great Britain > History > 18th century.
Literature publishing > Great Britain > History > 19th century.
Authors and publishers > Great Britain > History > 18th century.
Authors and publishers > Great Britain > History > 19th century.
Advertising > Great Britain > History > 18th century.
Advertising > Great Britain > History > 19th century.
Romanticism > Great Britain.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Advertising in the romantic century
  • The progress of puffery
  • Building brand Byron
  • L.E.L., bandwagon marketing, and the rise of visual culture
  • Puffery and the "death" of literature in late-romantic Britain
  • Conclusion: The art of advertising.

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