Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
2013.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002063530.0 | ||
| 006 | m o u | ||
| 007 | cr cn||||||||| | ||
| 008 | 130315s2013 njua s 001 0 eng d | ||
| 010 | |z 2013007338 | ||
| 020 | |z 9781118604342 (cloth) | ||
| 020 | |z 9781118688458 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10704070 | ||
| 035 | |a (OCoLC)849920590 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD9980.5 |b .S357 2013eb |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 100 | 1 | |a Schultz, Mike, |d 1974- | |
| 245 | 1 | 0 | |a Professional services marketing |h [electronic resource] : |b how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / |c Mike Schultz, John E. Doerr, and Lee W. Frederiksen. |
| 250 | |a 2nd ed. | ||
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, Inc., |c 2013. | ||
| 300 | |a xv, 352 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Service industries |x Marketing. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Doerr, John E. | |
| 700 | 1 | |a Frederiksen, Lee W. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10704070 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 158781 |d 158781 | ||