Broadcast/cable copywriting /
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Boston :
Allyn and Bacon,
c1994.
|
Edition: | 5th ed. |
Subjects: | |
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008 | 930721s1994 maua b 001 0 eng | ||
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050 | 0 | 0 | |a PN1990.9.A88 |b O7 1994 |a PN1990.9 |b .A88 |b O7 |a PN1990.9 |b .A88 |b O7 |a PN1990.9 |b .A88 |b O7 |
082 | 0 | 0 | |a 808/.066791 |2 20 |
100 | 1 | |a Orlik, Peter B. | |
245 | 1 | 0 | |a Broadcast/cable copywriting / |c Peter B. Orlik. |
250 | |a 5th ed. | ||
260 | |a Boston : |b Allyn and Bacon, |c c1994. | ||
300 | |a xx, 540 p. : |b ill. ; |c 25 cm. | ||
500 | |a "Previous editions were published under the title Broadcast copywriting ... "--T.p. verso. | ||
504 | |a Includes bibliographical references and index. | ||
650 | 0 | |a Broadcast advertising. | |
650 | 0 | |a Broadcasting |x Authorship. | |
700 | 1 | 1 | |a Orlik, Peter B. |t Broadcast copywriting. |
908 | |a 060710 | ||
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