Strategy in practice a practitioner's guide to strategic thinking /

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Detalhes bibliográficos
Autor principal: Tovstiga, George
Autor Corporativo: ebrary, Inc
Formato: Recurso Electrónico livro electrónico
Idioma:inglês
Publicado em: Hoboken : Wiley, 2013.
Edição:2nd ed.
Assuntos:
Acesso em linha:An electronic book accessible through the World Wide Web; click to view
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Sumário:
  • Preface to the first edition
  • Preface to the second edition
  • Introduction to strategy in practice and strategic thinking
  • Articulating the strategic question
  • Sense making and strategic insight
  • Insight-driven strategic analysis
  • Appendices putting strategy to practice
  • Appendix A: probing the strategic boundaries of the firm?s unique competing space
  • Appendix B: strategy mapping and narrative (based on analysis of the relevant strategy building blocks)
  • Index.