Strategy in practice a practitioner's guide to strategic thinking /
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| Glavni autor: | |
|---|---|
| Autor kompanije: | |
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
Hoboken :
Wiley,
2013.
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| Izdanje: | 2nd ed. |
| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
Bez oznaka, Budi prvi tko označuje ovaj zapis!
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Sadržaj:
- Preface to the first edition
- Preface to the second edition
- Introduction to strategy in practice and strategic thinking
- Articulating the strategic question
- Sense making and strategic insight
- Insight-driven strategic analysis
- Appendices putting strategy to practice
- Appendix A: probing the strategic boundaries of the firm?s unique competing space
- Appendix B: strategy mapping and narrative (based on analysis of the relevant strategy building blocks)
- Index.