Strategy in practice a practitioner's guide to strategic thinking /
Enregistré dans:
| Auteur principal: | |
|---|---|
| Collectivité auteur: | |
| Format: | Électronique eBook |
| Langue: | anglais |
| Publié: |
Hoboken :
Wiley,
2013.
|
| Édition: | 2nd ed. |
| Sujets: | |
| Accès en ligne: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Pas de tags, Soyez le premier à ajouter un tag!
|
Table des matières:
- Preface to the first edition
- Preface to the second edition
- Introduction to strategy in practice and strategic thinking
- Articulating the strategic question
- Sense making and strategic insight
- Insight-driven strategic analysis
- Appendices putting strategy to practice
- Appendix A: probing the strategic boundaries of the firm?s unique competing space
- Appendix B: strategy mapping and narrative (based on analysis of the relevant strategy building blocks)
- Index.