English in marketing international communication strategies in small and medium-sized enterprises /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English German |
| Published: |
Berlin :
Frank & Timme,
2005.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 007 | cr cn||||||||| | ||
| 008 | 130301s2005 gw ad sb 000 0 eng d | ||
| 020 | |z 3865960545 | ||
| 020 | |z 9783865960542 | ||
| 020 | |z 9783865969309 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10655480 | ||
| 035 | |a (OCoLC)834575148 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 041 | 0 | |a eng |a ger | |
| 050 | 1 | 4 | |a HF5415.123 |b .S74 2005eb |
| 100 | 1 | |a Sternkopf, Sylva-Michèle. | |
| 245 | 1 | 0 | |a English in marketing |h [electronic resource] : |b international communication strategies in small and medium-sized enterprises / |c Sylva-Michèle Sternkopf. |
| 260 | |a Berlin : |b Frank & Timme, |c 2005. | ||
| 300 | |a 379 p. : |b ill. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 546 | |a In English with a contribution in German. | ||
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Communication, International. | |
| 650 | 0 | |a International business enterprises. | |
| 650 | 0 | |a Business communication. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10655480 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 152494 |d 152494 | ||