Marketing to moviegoers a handbook of strategies and tactics /
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Coauteur: | |
| Formaat: | Elektronisch E-boek |
| Taal: | Engels |
| Gepubliceerd in: |
Carbondale :
Southern Illinois University Press,
c2013.
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| Editie: | 3rd ed. |
| Onderwerpen: | |
| Online toegang: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Inhoudsopgave:
- Creative strategy
- Market research
- Traditional media advertising
- Marketing in digital media
- Promotional tie-ins and product placement
- Licensed merchandise
- Publicity
- Distribution to theaters
- Exhibition
- Major studios
- Independent distributors
- Foreign-language films
- Prints and advertising funds.