Marketing to moviegoers a handbook of strategies and tactics /
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Kaituhi rangatōpū: | |
| Hōputu: | Tāhiko īPukapuka |
| Reo: | Ingarihi |
| I whakaputaina: |
Carbondale :
Southern Illinois University Press,
c2013.
|
| Putanga: | 3rd ed. |
| Ngā marau: | |
| Urunga tuihono: | An electronic book accessible through the World Wide Web; click to view |
| Ngā Tūtohu: |
Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|
Rārangi ihirangi:
- Creative strategy
- Market research
- Traditional media advertising
- Marketing in digital media
- Promotional tie-ins and product placement
- Licensed merchandise
- Publicity
- Distribution to theaters
- Exhibition
- Major studios
- Independent distributors
- Foreign-language films
- Prints and advertising funds.