Workers go shopping in Argentina the rise of popular consumer culture /

"Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. She examines the social and political changes that oc...

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Bibliographic Details
Main Author: Milanesio, Natalia, 1974-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Albuquerque : University of New Mexico, c2013.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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020 |z 9780826352415 (cloth alk. paper) 
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100 1 |a Milanesio, Natalia,  |d 1974- 
245 1 0 |a Workers go shopping in Argentina  |h [electronic resource] :  |b the rise of popular consumer culture /  |c Natalia Milanesio. 
260 |a Albuquerque :  |b University of New Mexico,  |c c2013. 
300 |a xi, 307 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
505 0 |a Industry, wages, and the state: the rise of popular consumer culture -- Surveys and campaigns : discovering and reaching the worker-consumer -- Commercial culture becomes popular : advertising and the challenges of a changing market -- How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers -- Love in the time of mass consumption -- Tales of consumers : memory and working-class material culture -- Epilogue : consumer culture today. 
520 |a "Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. She examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption"--Provided by publisher. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2013.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Consumption (Economics)  |z Argentina. 
650 0 |a Consumers  |z Argentina  |x History  |y 20th century. 
650 0 |a Working class  |z Argentina  |x History. 
651 0 |a Argentina  |x Economic conditions  |y 20th century. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10648829  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 151435  |d 151435