Bricks matter the role of supply chains in building market-driven differentiation /

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書目詳細資料
主要作者: Cecere, Lora M.
企業作者: ebrary, Inc
其他作者: Chase, Charles W.
格式: 電子 電子書
語言:英语
出版: Hoboken : Wiley, 2012.
叢編:Wiley and SAS business series.
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在線閱讀:An electronic book accessible through the World Wide Web; click to view
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書本目錄:
  • Foreword
  • Preface
  • Bricks matter
  • Building value networks
  • The new world of demand management : demand sensing, shaping, and translation
  • The new world of supply management
  • About the authors
  • Index.