Bricks matter the role of supply chains in building market-driven differentiation /

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Detalles Bibliográficos
Autor Principal: Cecere, Lora M.
Autor Corporativo: ebrary, Inc
Outros autores: Chase, Charles W.
Formato: Electrónico eBook
Idioma:inglés
Publicado: Hoboken : Wiley, 2012.
Series:Wiley and SAS business series.
Subjects:
Acceso en liña:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Foreword
  • Preface
  • Bricks matter
  • Building value networks
  • The new world of demand management : demand sensing, shaping, and translation
  • The new world of supply management
  • About the authors
  • Index.