Retail marketing and branding a definitive guide to maximizing ROI /

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Bibliographic Details
Main Author:	Perrey, Jesko
Corporate Author:	ebrary, Inc
Other Authors:	Spillecke, Dennis
Format:	Electronic eBook
Language:	English
Published:	Chichester, West Sussex : Wiley, 2013.
Edition:	2nd ed.
Subjects:	Branding (Marketing) Brand name products. Retail trade. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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