The story of purpose the path to creating a brighter brand, a greater company, and a lasting legacy /

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Bibliographic Details
Main Author:	Reiman, Joey
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, c2013.
Subjects:	Organizational effectiveness. Organizational change. Social responsibility of business. Branding (Marketing) Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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