Mobilized marketing how to drive sales, engagement, and loyalty through mobile devices /
"Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeata...
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Main Author: | Hasen, Jeff, 1958- |
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Corporate Author: | ebrary, Inc |
Format: | Electronic eBook |
Language: | English |
Published: |
Hoboken, N.J. :
Wiley,
2012.
|
Subjects: | |
Online Access: | An electronic book accessible through the World Wide Web; click to view |
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