Landing page optimization the definitive guide to testing and tuning for conversions /

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Bibliographic Details
Main Author: Ash, Tim, 1965-
Corporate Author: ebrary, Inc
Other Authors: Page, Rich, Ginty, Maura
Format: Electronic eBook
Language:English
Published: Indianapolis, Ind. : John Wiley & Sons, c2012.
Edition:2nd ed.
Series:Serious skills
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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020 |z 9780470610121 
020 |z 9781118220726 (e-book) 
035 |a (CaPaEBR)ebr10630513 
035 |a (OCoLC)807062167 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a TK5105.888  |b .A7836 2012eb 
082 0 4 |a 006.7  |2 23 
100 1 |a Ash, Tim,  |d 1965- 
245 1 0 |a Landing page optimization  |h [electronic resource] :  |b the definitive guide to testing and tuning for conversions /  |c Tim Ash, Rich Page, Maura Ginty. 
250 |a 2nd ed. 
260 |a Indianapolis, Ind. :  |b John Wiley & Sons,  |c c2012. 
300 |a xviii, 461 p. :  |b ill. 
440 0 |a Serious skills 
500 |a Includes index. 
505 0 |a pt. 1. Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2011.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Web sites  |x Evaluation. 
650 0 |a Web sites  |x Testing. 
650 0 |a Web sites  |x Design. 
650 0 |a Internet marketing. 
655 7 |a Electronic books.  |2 local 
700 1 |a Page, Rich. 
700 1 |a Ginty, Maura. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10630513  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 149371  |d 149371