Creating Mexican consumer culture in the age of Porfirio Díaz
"This study shows how goods and consumption embodied modernity in the time of Porfirio Díaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning...
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| Главный автор: | |
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| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
Albuquerque :
University of New Mexico Press,
c2012.
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| Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
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Оглавление:
- Personalized progress: the production and marketing of the machine-rolled cigarette
- Selling in the city: the growth of popular advertising
- Capital investments: Porfirian department stores and the evolution of Mexico City retailing
- Modernizing capital: constant innovation and the expression of progress
- An all-consuming passion: desire, department stores, and the modernization of crime
- Hot diamonds, cold steel: the La Profesa Jewelry Store robbery
- Conclusion.