Creating Mexican consumer culture in the age of Porfirio Díaz

"This study shows how goods and consumption embodied modernity in the time of Porfirio Díaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning...

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Bibliographic Details
Main Author: Bunker, Steven B., 1970-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Albuquerque : University of New Mexico Press, c2012.
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Online Access:An electronic book accessible through the World Wide Web; click to view
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Summary:"This study shows how goods and consumption embodied modernity in the time of Porfirio Díaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning conventional wisdom that only the middle and upper classes participated in this culture"--Provided by publisher.
Physical Description:xiii, 333 p.
Bibliography:Includes bibliographical references and index.