Measuring the networked nonprofit using data to change the world /

"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As fund...

Szczegółowa specyfikacja

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Opis bibliograficzny
1. autor: Kanter, Beth, 1957-
Korporacja: ebrary, Inc
Kolejni autorzy: Delahaye Paine, Katie, 1952-, Paarlberg, William T.
Format: Elektroniczne E-book
Język:angielski
Wydane: San Francisco : Jossey-Bass, a Wiley imprint, 2012.
Wydanie:1st ed.
Hasła przedmiotowe:
Dostęp online:An electronic book accessible through the World Wide Web; click to view
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Spis treści:
  • pt. 1. Introduction of concepts
  • pt. 2. Basic measurement principles, how-tos, and best practices
  • pt. 3. Advanced measurement concepts.