Creative strategy in advertising /
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Main Author: | Jewler, A. Jerome |
---|---|
Other Authors: | Dreniary, Bonniel L., joint author |
Format: | Book |
Language: | English |
Published: |
Victoria, Australia :
Thomson Wadsworth,
c2005.
|
Edition: | 8th ed. |
Series: | Wadsworth series in mass communication
|
Subjects: | |
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