Persuasive signs the semiotics of advertising /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin ; New York :
Mouton de Gruyter,
2002.
|
| Series: | Approaches to applied semiotics ;
4 |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 010 | |z 2002029569 | ||
| 020 | |z 3110173409 (cloth : alk. paper) | ||
| 020 | |z 3110173417 (pbk. : alk. paper) | ||
| 020 | |z 9783110173406 | ||
| 020 | |z 9783110888003 | ||
| 035 | |a (CaPaEBR)ebr10598037 | ||
| 035 | |a (OCoLC)841172473 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5823 |b .B3725 2002eb |
| 082 | 0 | 4 | |a 659.1/01/4 |2 21 |
| 100 | 1 | |a Beasley, Ron, |d 1945- | |
| 245 | 1 | 0 | |a Persuasive signs |h [electronic resource] : |b the semiotics of advertising / |c by Ron Beasley, Marcel Danesi. |
| 260 | |a Berlin ; |a New York : |b Mouton de Gruyter, |c 2002. | ||
| 300 | |a xi, 193 p. : |b ill. | ||
| 490 | 0 | |a Approaches to applied semiotics ; |v 4 | |
| 504 | |a Includes bibliographical references (p. [175]-190) and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Signs and symbols. | |
| 650 | 0 | |a Semiotics. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Danesi, Marcel, |d 1946- | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10598037 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 144860 |d 144860 | ||