Reason-oriented marketing a generic marketing approach for reasonable products and services /

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Bibliographic Details
Main Author: Masuch, Martin
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Hamburg : Diplomica Verlag, 2012.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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020 |z 9783842832978 
020 |z 9783842882973 
035 |a (CaPaEBR)ebr10596655 
035 |a (OCoLC)811406860 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HF5415  |b .M378 2012eb 
100 1 |a Masuch, Martin. 
245 1 0 |a Reason-oriented marketing  |h [electronic resource] :  |b a generic marketing approach for reasonable products and services /  |c Martin Masuch. 
260 |a Hamburg :  |b Diplomica Verlag,  |c 2012. 
300 |a 69 p. 
504 |a Includes bibliographical references. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2011.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Marketing. 
650 0 |a Marketing research. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10596655  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 144525  |d 144525