The Arab world unbound tapping into the power of 350 million consumers /

"An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's first...

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Bibliografiske detaljer
Hovedforfatter: Mahajan, Vijay, 1948-
Institution som forfatter: ebrary, Inc
Andre forfattere: Zehr, Dan
Format: Electronisk eBog
Sprog:engelsk
Udgivet: San Francisco : Jossey-Bass, c2012.
Udgivelse:1st ed.
Fag:
Online adgang:An electronic book accessible through the World Wide Web; click to view
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