Good works marketing and corporate initiatives that build a better world- and the bottom line /
"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just...
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| Tác giả chính: | |
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| Tác giả của công ty: | |
| Tác giả khác: | , |
| Định dạng: | Điện tử eBook |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
Hoboken, N.J. :
Wiley,
2012.
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| Những chủ đề: | |
| Truy cập trực tuyến: | An electronic book accessible through the World Wide Web; click to view |
| Các nhãn: |
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